Desperados Play
A first-of-its-kind music experiment that turns a beer bottle into an playable instrument
Desperados’ brand platform is all about igniting the party spirit through experimentation with music. To target young party-goers, we created Desperados Play - a packaging innovation that turns the bottle into an experimental musical instrument.
Each label featured a unique design with a Facebook code with a specific sound, which users could scan & mix with friends.
